Bealls says the goal is to save families money

Options are growing in White County.

Bealls, a 100-year-old leading, off-price national retailer, will set up shop in the Old Kroger building at the newly refurbished West Towne Plaza (WTP) at 810 Roosevelt Drive in Sparta, according to sources. 

The national chain is planning a March 2025 opening date.

“Bringing Bealls to Sparta has been exciting for us,” said WTP Principal owner Wyatt Woeltje of Highland Capital. “Negotiations were thorough and productive, focusing on aligning our mutual goals for community engagement and retail success. Bealls is a respected retailer with a commitment to quality and affordability, making them a perfect fit for the shopping center and the local consumer base.”

This on the heels of the announcement that both Five Below and Shoe Sensation will also set up shop at WTP.

“Shoe Sensation is a significant addition to our lineup,” said Woeltje. “The response from the community has been overwhelmingly positive. Shoe Sensation brings a great variety of brands and styles that cater to families and individuals, enhancing the shopping experience at West Towne Plaza.”

Bealls says the goal is to save families money. Something they “relentlessly” pursue and have since the retailer’s original incarnation created by 22-year-old Robert M. Beall in 1915 in Bradenton, Florida, when he opened a simple dry goods store named “Dollar Limit” (of course, nothing cost more than a dollar).

In the hundred year history of the company, it has survived the Great Depression, two world wars, and countless economic booms and busts. In 2020, Robert’s grandson, Matt Beall was named chief executive officer of the company.

“The most recent chapters of the great Bealls story demonstrate our passion for honoring the past while continuing to innovate,” according to Bealls. “This is a story of a fine-tuned family philosophy, strong leadership and foresight, lasting business partnerships, constant evolution and incredible customer loyalty.”

Bealls now also owns Stage Stores, Inc. which added 87 new stores. 

This is an ongoing story. Check back for details.

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