Survey: 43% of Americans plan to start a business in 2022, one-third are first time entrepreneurs

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SEATTLE, Wa. –, a leading independent review website for small business online tools, products and services, has published a recent survey report to examine entrepreneurship in America and key factors influencing startups. The study generated responses from 1,250 adults and highlights trends across various industries. 

The study shows that 2 in 5 people plan to start a business this year. Forty-seven percent of Americans who want to start a business are currently working for an employer, 34% are self-employed and 19% are unemployed. Fifty-five percent of aspiring new business owners will leave their current jobs within the next 12 months. 

According to the survey, most future business owners who plan to leave their jobs are from the health care, construction, education and finance industries. Employees in the health care and social assistance industry account for 8% of aspiring entrepreneurs. Construction workers and education employees represent 8% and 7% of people who want to start a business respectively. 

Sixty-two percent of respondents say they want to start a new business to earn more money. Forty-eight percent of entrepreneurs want to be their own boss, 47% want to pursue a passion, and 44% want more flexible work hours. Likewise, 31% of respondents want the flexibility of working remotely, while 29% are dissatisfied with their current jobs.

Research findings indicate that retail, business and finance, and computer and IT are the most popular industries for new business owners. Fifteen percent of aspiring entrepreneurs will launch a retail shop, 11% will start a business and finance company, and 10% want a startup in the computer and IT industry. Women are more likely to venture into retail and personal care services, but female entrepreneurs tend to start business & finance companies at the same rate as men. Thirteen percent of aspiring founders will focus on business & finance. In contrast, 18% of people over 35 plan to start a retail business.’s research team developed this report to gain insight into the startup boom and entrepreneurship in America. The survey was created and paid for by and administered by Pollfish, the online survey platform on Jan. 8, 2022. To access the complete report, please visit:

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