In 2001, SC acquired the assets of privately-held, family-owned Shoe Station, Inc.
Shoe Station (SS) will soon open at 1265 Interstate Drive in Cookeville in the The Shoppes at Eagle Point where the Shoe Carnival (SC) once stood. This follows SC’s purchase of Shoe Station and a recent test run to test the viability of the SS name across the country.
Last year, the first rebranding tests of select SC locations to SS was a success, according to the company.
Back in 2001, SC acquired the assets of privately-held, family-owned Shoe Station, Inc.
“We are excited to welcome Shoe Station to the Shoe Carnival team,” said Mark Worden, Shoe Carnival’s President and Chief Executive Officer at the time. “Coming on the heels of our best quarter of our best year in our 43-year history, this deal accelerates our journey toward becoming a multi-billion-dollar retailer in the years ahead.”
Coming soon – Shoe Station will soon replace Shoe Carnival in The Shoppes at Eagle Point.
SS operates stores in five Southeastern states. At the time of purchase, SC acquired all SS assets for $67 million.
“Shoe Carnival brings infrastructure and financial backing to significantly accelerate our Shoe Station brand growth,” said G. Brent Barkin, the Company’s Senior Vice President of New Business Development & Integration. “Taken together, the two brands create a winning customer value proposition. We are delighted to become part of Shoe Carnival, and I cannot wait to partner with Mark and his talented team to unlock more exciting opportunities to come.”
SC operates 431 stores in 36 states and employs over 500 people. Inc. SS has 21 locations in five Southeastern states – Alabama, Florida, Georgia, Mississippi, and Louisiana. The Cookeville location is part of a strategy to see the viability of SS in the south, Tennessee, and medium markets.
“We look forward to building on our joint success as we continue our growth trajectory and driving significant long-term value for all of our stakeholders.” Said Worden.
Photos by Keeley Moses.
Copyright 2025 The Upper Cumberland Business Journal. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Other stories you may want to check out:
