Connecting brands with local amateur athletes for marketing deals

Memphis ­– NIL Deal Marketplace, a leading trade source for all things Name, Image and Likeness (NIL) in high school and college sports, recently launched in Memphis. According to data from Opendorse, the first year of the NIL era reached a total of $917 million – what many consider to be a drop in the bucket for future market opportunity.

NIL deals are not exclusive to top tier athletes, as those in Division II and Division III schools also generated compensation, collectively to the tune of more than $35M and $58M, respectively. It has become increasingly clear the category in the sports sector is here to stay.

NIL Deal Marketplace is a leading online trade publication founded in Memphis, TN dedicated to covering and connecting the burgeoning NIL (Name, Image, and Likeness) industry and its role in college and high school sports, as well as its broader social and cultural impact. Check out The NIL Deal Marketplace by visiting their website, or follow them on Facebook and Instagram.

NIL Deal Marketplace publication can be found at

Image by on Freepik.

Submit your story ideas to the Upper Cumberland Business Journal! via email.

This site uses Akismet to reduce spam. Learn how your comment data is processed.