SBS was founded by American Express in 2010 and has been officially cosponsored by SBA since 2011

Crossville – Crossville has been named a Small Business Saturday (SBS) champion (a person or organization that takes charge of organizing support for Small Business Saturday, such as planning events or promotions to spread the word to businesses and consumers), according to the city.

In order to participate, a business needs to be a part of the Crossville-Cumberland County Chamber of Commerce and will need to be open Saturday, Nov. 25. For more information visit HERE or email

SBS is Saturday, Nov. 25 across the country. The day celebrates and supports “small businesses and all they do for their communities,” according to a release by the Small Business Association (SBA).

“This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot …,” said the SBA. “Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business.”

SBS was founded by American Express in 2010 and has been officially cosponsored by SBA since 2011. The day has become an important part of helping small businesses get out of the red every year as Christmas approaches. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion, according to the 2022 Small Business Saturday Consumer Insights Survey commissioned by American Express.

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Ron Moses is the managing editor of the Upper Cumberland Business Journal and can be reached via email. Send an email.

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