Drive-thru coffee concept uses birthday anniversary to “cultivate kindness” across all 190 stands

7 Brew, the drive-thru coffee concept, today begins four days of birthday and Valentine’s-themed promotions across all 190 active locations in honor of its seventh anniversary. The brand is quickly approaching its 200th location, doubling its presence nationwide since June 2023.

“The explosive growth we’ve seen since our founding shows that cultivating kindness and offering a stellar product can bring a brand to the next level,” said CeCe LaBorde, president of 7 Brew corporate locations. “We wanted to take this birthday to celebrate our customers who have embraced 7 Brew wholeheartedly.”

Beginning today, 7 Brew will ‘spread the love’ with giveaways as detailed here:

Feb. 14 – 7 Brew’s Birthday

Customers can enjoy a free, limited-edition Valentine’s-themed sticker with a purchase and free small drinks during Community Hour, 7 p.m. to 8 p.m.

One per guest

Feb. 17 – National Random Acts of Kindness Day

Customers can enjoy a free Cultivate Kindness sticker with a purchase

Customers could receive random free drink opportunities throughout the day

Feb. 14-17

Customers can add a birthday sprinkle topping to any drink​​

7 Brew was born in Rogers, Ark. in 2017 with seven original coffee-based drinks. The brand now offers more than 20,000 unique drink combinations, including non-caffeinated, milk alternatives and kids options. This birthday falls quickly on the heels of 7 Days of 7 Brew, the brand’s successful inaugural system-wide activation in which, among other promotions, stands across the country fundraised for local Children’s Miracle Network (CMN) hospitals to spread holiday cheer.

7 Brew raised more than $100,793 in 2023 for the CMN Foundation.

The brand anticipates further growth, with plans to extend its presence in Virginia, Ohio, Tennessee, Louisiana, Florida, Colorado, New Mexico and Utah.

Photo courtesy of 7 Brew.

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