2021 Great TV Auction to have dual format

COOKEVILLE – In June, WCTE is hosting “The Great TV Auction” for its 38th consecutive year. This year, the auction will be offered in a dual format. The auction will be broadcast live on WCTE June 9-13, and, for the second year in a row, all bidding will be online with online bidding starting June 1. 

Because of the unwavering support from the community last year, the auction was successful despite COVID, and the online platform gave bidders unprecedented access to items and more control over bidding. Therefore, WCTE is excited to again have the online bidding option this year. The auction can be found at www.wcte.org/auction/.  

“This year’s auction will feature a new 30-minute showcase, window displays and online bidding,” said Susan Luna-Hazelwood, WCTE director of development and marketing. “With nearly 850 items available for bidding, everyone is sure to find something they love. ‘The Great TV Auction’ is a great way to help support WCTE and public broadcasting.”

“The Great TV Auction” is WCTE’s largest fundraiser. All the funds raised from the auction go toward WCTE’s initiatives including local broadcasts like “Smithville Fiddlers Jamboree” and “Red, White, and Boom.” 

New to the auction this year is a 30-minute showcase designed to highlight some of the exclusive offers up for bidding and to promote some of the local businesses that support WCTE. The showcase features donations from Rogers Group Inc., Beltone, Middle TN Marketing, Elite Island Resorts, American Queen Steamboat Company, Brad Sells, and DT McCall & Sons. To find our next airing of these exciting items visit WCTE.org.  

Also new to auction this year, WCTE has partnered with Harper Books, Baird and Helga Skinner to feature some smaller items in window displays. WCTE encourages viewers to take a walk on the Westside of Cookeville to see some of these featured items and supporting businesses and thanks viewers for supporting WCTE and “The Great TV Auction.”

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