Pictured above – the building that once held Office Max now sits empty.

Arts and Crafts giant expansion includes expanded online marketplace

Cookeville – Michael’s, the largest specialty arts and crafts retailer in North America, will soon open shop in Cookeville, according to reports.

The arts and crafts giant will open at 506 South Willow Avenue. Michael’s, which opened in 1973 and headquartered in Irving Texas, operates 1,275 stores in 49 states and Canada and online at Michaels.com. 

The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. The company announced earlier this year it was expanding its service with new locations and bringing new products to shoppers as a part of an “online, digital transformation.” 

Through a curated selection of third-party sellers, the marketplace would exponentially grow Michaels’ online assortment in new and existing categories to provide an even wider selection for both creatives and third-party sellers, according to a release. It looks to increase the online assortment from 150,000 to more than 1 million products.

“The launch of Michaels’ curated marketplace for arts, crafts and décor is the next phase of our ongoing digital transformation to be the destination for all creatives to get inspired, learn, shop and create,” said Heather Bennett, Executive Vice President of Marketing and E-commerce at Michaels in a statement. “By more than quadrupling our online assortment across categories including candle and soap making, leather work and more, Michaels will ensure every customer can find what they need to bring their creative dreams to life no matter their craft.”

For more information or a taste of what they offer before the Cookeville store opens, visit www.michaels.com.

UCBJ Photo.

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Ron Moses is the managing editor of the Upper Cumberland Business Journal and can be reached via email. Send an email.

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