The retailer will refresh stores nationwide to reflect a modern and elevated consumer experience
Tampa – Ashley, the No. 1 furniture and mattress retailer in North America, announced today the company will refresh stores nationwide with an elevated in-store shopping experience and modern look and feel to officially culminate the rebrand to Ashley.
The Company’s refresh rollout comes after initiating the rebrand last year with a new logo and name change from Ashley HomeStore to Ashley.
“Ashley is committed to being the trusted partner and style leader for the home,” said the company in a statement. “The retailer has evolved its brick-and-mortar store layouts by showcasing trend-forward styles and highlighting new product offerings inspired by current design trends to make your space your own. The rebrand seeks to maintain relevance among consumers while attracting a younger demographic of customers who are looking for an upscale and on-trend look at an affordable price point. The refreshed stores feature an open-concept floor plan, an updated mattress gallery and new interior design elements.”
Ashley also recently introduced new lower price points as part of the larger rebrand to bring those savings back to customers.
“We are excited to introduce customers to the all-new Ashley and continue to inspire the love of home! Our passion is to connect customers to the trends of the moment so that you can create rooms worth talking about,” said Todd Wanek, President & CEO of Ashley. “By refreshing our stores, we hope to empower and inspire our customers while keeping ‘home’ at the forefront of all we do. The new Ashley transcends the mere ‘feeling’ of home and our customers will find great quality they have always loved but with all new looks and prices.”
Ashley will celebrate its local store refreshes with in-store events for consumers offering giveaways, free workshops and more. At each local refresh event, guests will be able to sign-up and participate in free curated workshops for your home presented by local favorites. The first 50 people in line at each store event will also receive an exclusive Ashley gift bag valued at up to $75. Ashley’s local store refresh events are a part of the Brand’s larger experiential marketing and events strategy to provide consumers with impactful shopping experiences to drive brand consideration further.
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