Tour the Upper Cumberland celebrates National Travel & Tourism Week

Tour the Upper Cumberland celebrates National Travel & Tourism Week. From left is Tennessee I-40 Welcome Center Assistant Mike Gassaway, Tour the Upper Cumberland Owner Molly Brown and Tennessee I-40 Welcome Center Assistant Brenda Steakley.

COOKEVILLE – Tour the Upper Cumberland recently celebrated U.S. Travel’s National Travel & Tourism Week (NTTW), May 1-7, 2022. Under new ownership since January, the regional bus tour company has been working to build relationships regionally and statewide. 

Participating in NTTW offered the opportunity to continue those efforts by meeting with area partners, scouting potential tour stops, joining a regional tourism network via the Upper Cumberland Tourism Association and expanding marketing opportunities with the Tennessee Department of Tourist Development. 

“Tourism provides tremendous economic impact for our region and is a very relationship-driven industry,” said Molly Brown, Tour the Upper Cumberland owner. “We knew National Travel & Tourism Week would be a great platform toacknowledge the importance of travel to our community and to further grow partnerships with our regional and state tourism organizations.” 

As the newest member of the Upper Cumberland Tourism Association, Tour the Upper Cumberland joins a network of attractions, experiences, businesses and organizations with a visitor-focused interest. 

“As we provide tours across the 14-county region, we knew being involved with UCTA would be essential, as we highlight a variety of points-of-interest and support the small businesses, farms, attractions, makers, artists and more throughout the Upper Cumberland,” added Brown. 

In addition to joining UCTA, Tour the Upper Cumberland strengthened partnerships with the Tennessee Department of Tourist Development by participating in NTTW activities coordinated by the I-40 Tennessee Welcome Center in Smith County. 

Hosting an information table at one of the most-visited welcome centers in Tennessee offered the opportunity to meet with visitors, work closer with the welcome center team and meet with area partners, e.g. Nashville Convention & Visitors Corporation.

To further partner with TDTD, the touring company established an official partner page on, offering a valuable marketing platform and added visibility, directing guests to book a tour. According to TDTD, nearly three million people visit the site each year. 

Additionally, building on another important state level partnership, Tour the Upper Cumberland began the permitting process allow tour stops and experiences with area Tennessee State Parks. 

Lastly, Tour the Upper Cumberland began adding upcoming tours to the site, as well as launched digital media campaigns, and offered NTTW discounts. 

New tours are added weekly, and expanded tour experiences will be announced soon. 

To view or book an upcoming tour, go to

To view the TDTD partner page, go to:

All inquiries may be directed to

Follow @tourtheuc on Facebook and Instagram. 

About: Tour the Upper Cumberland serves a 14-county region on the Cumberland Plateau of Tennessee, located between Nashville and Knoxville, just north of Chattanooga. The Upper Cumberland region is rich with scenic beauty, unique points-of-interest, incredible history and heritage, and countless festivals, events and experiences. Tour the Upper Cumberland highlights these amenities with guided shuttle bus tours, creating a relaxing and worry-free opportunity for guests and locals to explore the region. Shuttles offer 10-passenger and 24-passenger options. 

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