Tennessee Tech reveals new logo, first in 15 years

New Tennessee Tech logoCOOKEVILLE – Tennessee Tech has a new look.

The university, during a special ceremony Thursday morning at the Roaden University Center, revealed a new logo for the school – the first such change in about 15 years and a nod to the future, as officials mark the close of Tech’s more than year-long centennial celebration this spring.

Officials used surveys and nine focus groups to cement the new design, which, for the logo, features a purple, stand-alone T and an eagle – the school’s mascot – in fearless flight.

The word mark, or text-only typography, is in serif. It features TECH in all caps and intentionally drops the word “university,” a new confident point of emphasis, officials say.

Tennessee Tech's current logo.
Tennessee Tech’s current logo.
Tennessee Tech's athletic logo will remain in use.
Tennessee Tech’s athletic logo will remain in use.

“This uniquely positions Tennessee Tech among other universities, such as Georgia Tech and Virginia Tech,” officials said in a release, “helping to fulfill its vision of being recognized as a leading technological university in the South.”

Overall, the entire process – including creative development, research and execution – took two years. Research was conducted with the university’s iCube, and the logo was developed by Cookeville’s WDStone & Associates in conjunction with the university’s Office of Communications & Marketing.

The new design replaces the interlocking “TTU” and word mark. The Golden Eagles’ athletic marks will continue to be used for sports teams and programs.

Tennessee Tech’s kicked off its 100-year celebration March 27, its charter day, which included several special events over the last year. The centennial celebration wraps in April.

“The logo…helps move us forward in a very positive way,” said Tennessee Tech President Dr. Phil Oldham. “I’m excited to see what the next (100 years) will bring.”




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