“Your Old Country Store is here to stay” – Cracker Barrel
Cracker Barrel has announced a complete overhaul of its announced plans to remodel its stores following criticism of the changes.
“You’ve shared your voices in recent weeks not just on our logo, but also on our restaurants. We’re continuing to listen. Today, we’re suspending our remodels. If your restaurant hasn’t been remodeled, you don’t need to worry, it won’t be,” the restaurant said on social media.
CB says it heard your voices and understands the remodel’s design “does not reflect what you love about Cracker Barrel.”
“… We had tested this design in only four out of 660 locations, and we won’t continue with it. Of course, we will continue to invest in our restaurants to make sure that they are in good shape and meet your expectations,” according to the company.
CB has lost more than $100 million in value following a divisive redesign and “refresh,” which also included a logo change that removed the old man and carefully sketched barrel on its logo.
The once-beloved restaurant’s stock plummeted by $94 million and the 55-year-old company’s share value dropped 7.2%.
From CrackerBarel.com
“The vintage Americana you love will always be here – the rocking chairs on the porch, our fireplaces and peg games, unique treasures in our gift shop and antiques pulled straight from our warehouse in Lebanon, Tennessee. We want you to have a warm, welcoming space for friends and family to gather and enjoy our craveable food and country hospitality
With our recent announcement that our “Old-Timer” logo will remain, along with our bigger focus in the kitchen and on your plate, we hope that today’s step reinforces that we hear you.
Thank you for your passion and love for Cracker Barrel. Our 70,000 hard-working team members look forward to welcoming you for breakfast, lunch or dinner soon."
This is an ongoing story. Check back for updates.
Photo courtesy of Cracker Barrel.
Copyright 2025 The Upper Cumberland Business Journal. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Other stories you may want to check out:
