Heinerscheid being replaced by Budweiser global marketing vice president Todd Allen
St. Louis – Alissa Heinerschield is out at Bud Light, according to Beer Business Daily (BBD).
“Anheuser-Busch has shared a statement with BBD on management changes to Bud Light in the wake of the Dylan Mulvaney can controversy. Former Bud Light marketing VP Alissa Heinerscheid, who was at that post for not quite a year, is off the brand,” according to Beernet.com.
The leave of absence comes in the wake of the brand being mired in controversy following their partnership with and marketing campaign featuring transgender activist Dylan Mulvaney. Stocks plunged, with a $5 billion drop in market cap for Bud Light in just a few weeks.
According to a report by Adage, Heinerscheid is being replaced by Budweiser global marketing vice president Todd Allen, and the company has hired multiple D.C. consultants with experience in conservative circles to advise the brand moving forward.
Last week, Anheuser-Busch CEO Brendan Whitworth made a statement in response to the backlash.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” he wrote. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage. I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.”
Photo Courtesy of Anheuser-Busch.
