WCTE’s announces first annual Day of Giving

By Michelle Price
UCBJ Managing Editor

COOKEVILLE – On Aug. 21 WCTE will celebrate 41 years of broadcast service to the Upper Cumberland. 

During those 41 years of service, WCTE has provided live sports coverage, local storytelling, national speakers and educational engagement to the community like no other. In fact, WCTE’s mission is to establish lifelong learning and cultural storytelling by connecting the Upper Cumberland to the world and the world to the region. 

WCTE invites you to celebrate 41 years of service to the Upper Cumberland and help secure the next 41 years by making a donation to the WCTE Education Endowment Fund. Your gift to the endowment will support WCTE’S ongoing educational initiatives for at-risk children affected by poverty who do not have the early learning tools necessary to be school ready. 

“We want to encourage the whole community, everyone that is in our viewing audience to support (WCTE) on this one day,” said Avery Hutchins, WCTE director of development. “It doesn’t have to be a lot. If everybody gave $5, which is the cost of a cup of coffee, that money goes into the endowment that will help support the necessary tools for early learning for those children who don’t have access to a preschool or pre-k of any sort. It gives them the tools right there in their home so they can build their learning and be ready for school when they start kindergarten.”

The WCTE Education Endowment fund was established in 2018 and year-to-date has raised close to a quarter of a million dollars. The fund has a progressive goal of raising one-million in five years. Money raised for the endowment’s principal will not be touched, but forever be in perpetuity. All money raised on this one day will go into the WCTE Education Endowment.

Donating is easy to do, just text Give2WCTE to 44321 or go to wcte.org and make a contribution. Donations can also be made in person by visiting the WCTE office at 229 E. Broad St.

Local industry is partnering with WCTE by matching employee gifts on the Day of Giving. Donors are encouraged to check with their employer to see if they are participating in the donation match program. If not, employers can sign up by contacting Avery Hutchins at (931) 528-2222 ext. 220 or at ahutchins@wcte.org

Your support on this Day of Giving will ensure that WCTE’s work continues and that together we are making the necessary changes to ensure that all children have the tools for school readiness, the resources to ensure a productive and prosperous future for their families and our community. 

Viewers who wish to support WCTE throughout the year can become members for as little as $5 monthly. Membership information is available at their website, www.wcte.org.

Michelle Price is the managing editor of the Upper Cumberland Business Journal and can be reached via email. Send an email.

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