COOKEVILLE – The Office of Communications and Marketing at Tennessee Tech University recently brought home several awards from the 2022 Tennessee College Public Relations Association conference held in July.
Formed in 1975, TCPRA is an alliance of communicators who represent the colleges and universities, public and private, two-year technical schools, technology centers and community colleges that together define higher education in Tennessee.
The team from Tech won one gold award, two silver awards and two bronze awards at the conference which had 21 institutions represented with 284 entries in 40 different categories. Those categories combine the elements of marketing, journalism, public relations, advertising, broadcasting and government relations.
“Tennessee Tech has the best marketing and communications team in the state,” Bobbie Maynard, Executive Director of Communications and Marketing, said. “We work on a variety of projects and campaigns throughout the year, and it is always great when our work is recognized when going head-to-head with our peer institutions. I am proud to be a part of such a talented group of professionals.”
The gold award was won in the Special Event for More than Seven Days category. This was the Tennessee Titan’s Learning Labs series of events that were held at Nissan Stadium in Nashville.
Silver awards were won in the Overall Promotional Campaign category for the Presidential Scholars campaign and in the Poster category for the Backyard Bash event held on campus.
Bronze awards were won in the Print Advertising category for the Presidential Scholars campaign, and in the Podcast category for the Tennessee Tech Today podcast.
Maynard will now also serve a two-year term as vice president for TCPRA. In her new role, Maynard will serve in an advisory capacity to the association’s president and will also oversee the awards submissions and judging of those submissions for TCPRA’s annual awards competition.
“I was honored to be nominated to serve as vice president for TCPRA,” said Maynard. “TCPRA is such a special organization. We get to network and meet our colleagues from other universities that do the same kind of work that we do. However, it’s more than just a professional development organization. Many of us have been at our institutions for more than several years, and we get to trust each other and bounce ideas off each other and troubleshoot issues with each other. I am excited about my new role and look forward to planning a great conference and awards experience for everyone next year.”
