Putnam County selected for Marketing Assistance Program

Photo credit: Chuck Sutherland

COOKEVILLE – Putnam County has been selected as one of 12 counties to participate in the Tennessee Department of Economic & Community Development’s 2019 Marketing Assistance Program. The program is set up to aid the county’s marketing efforts for economic and community development.

Grant deliverables include four promotional videos consisting of an anthem video and three testimonials that feature the success stories in rural development, workforce development and existing businesses within Putnam County. Additionally, a custom presentation template will be constructed for economic development recruitment and a library of custom photography will be provided for communication and marketing efforts. 

“We are thankful for the opportunity to participate in TNECD’s Marketing Assistance Program,” said Stephen Crook, vice president of economic development, Highlands Economic Partnership. “This initiative will provide compelling materials that will help us tell the story of why businesses continue to locate in our area and add to our marketing toolbox.”

Designsensory, a Knoxville-based agency, will handle the production of the deliverables. An award-winning research, branding, advertising and digital agency, they recently won two Emmy Awards for their work and partnership with TNECD on Remastered, a six-part series focusing on Tennessee brands and their global significance. 

Putnam County Mayor Randy Porter said, “We are very thankful to TNECD for choosing us for this great program. Putnam County has been very successful in economic development over the past few years. This program will allow us to market our county on an even greater level to bring more high-level jobs here.”

Cookeville Mayor Ricky Shelton added, “Marketing our community and telling our compelling story is very important. We are excited to receive this grant to help facilitate that process for future growth.”

Location scouting, creative strategies and other marketing essentials will be coordinated through May succeeding a discovery call with TNECD and Designsensory. Highlands partner, Jackson County, was also selected as a grant recipient. Overton and White counties have received the grant in previous years. 

Launched in 2006, the Highlands Economic Partnershipis a collaborative, public/private sector program designed to boost economic and community development in Jackson, Overton, Putnam and White counties.

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