KNOXVILLE – Pilot Company is kicking off its annual American Heart Month Campaign with new ways for guests to give in support of heart health this February at more than 670 participating travel centers across North America.
This is the sixth year Pilot Company has teamed up with the American Heart Association for its Life is WhyTM cause marketing campaign – inspiring guests to celebrate their reasons to live healthier, longer lives by donating online or at participating Pilot Flying J or One9 Fuel Network travel centers from Feb. 1-28.
New initiatives include donations through the purchase of Pilot Flying J eGift cards, and in-store donations will be accepted at Flying J locations in Canada from Feb. 22 – Feb. 28 to benefit the Heart and Stroke Foundation of Canada (Heart & Stroke).
“Over the past five years, we’ve been able to raise more than $5 million to help support the life-saving work of the American Heart Association,” said Brian Ferguson, Chief Merchant of Pilot Company. “This shows that every donation made, whether it’s a $3 paper heart or the extra change from rounding up a purchase, adds up to make a meaningful difference in the lives of our guests and team members across North America. We hope you’ll join us again this year in giving back to both the American Heart Association and the Heart and Stroke Foundation of Canada.”
Pilot Company’s fundraising initiatives include:
- Paper Heart Icons: $1, $3 and $5 red hearts will be available for purchase at participating travel centers all February to benefit the American Heart Association and at Flying J locations in Canada from Feb. 22-28 to benefit Heart & Stroke. 100% of the proceeds will go directly to each organization, respectively.
- Pin-Pad Round Up or Donation*: During the month of February, guests can round up their purchase to the nearest whole dollar or elect to donate other amounts to the American Heart Association on the pin-pad during checkout at participating U.S. travel centers. In Canada, guests can opt to round up or donate to Heart & Stroke through the cashier from Feb. 22-28. 100% of the proceeds will go directly to each organization, respectively.
- eGift Cards: For every heart themed Pilot Flying J eGift card sold in February, the company will donate 10% of the proceeds to the American Heart Association, up to $10,000.
- Donate Online: A donation link is available on the Pilot Flying J campaign website throughout the month of February to provide guests another convenient way to donate to the American Heart Association.
To promote healthier lifestyles on the road, guests can find exclusive deals during February in the myRewards Plus™ app to save on healthier food and beverage options at Pilot Flying J Travel Centers.**
For more information about the company’s American Heart Month campaign, visit pilotflyingj.com/life-is-why and to find nearby travel center locations, download the myRewards PlusTM app. To learn more about American Heart Association’s Life is Why™ campaign, visit heart.org/lifeiswhycampaign and to learn more about Heart & Stroke, visit heartandstroke.ca.
*Certain purchases (including, without limitation, fuel and fuel additives and purchases made on fleet cards or direct bill programs) are not eligible for round-up contributions.
**Data rates may apply. Other terms and conditions apply.
