Franchising opportunities, like the one on campus, are at the heart of TB’s mission

Chalupas anyone?

Taco Bell’s (TB) newest location in Cookeville is set to be unveiled on the campus of Tennessee Tech at 1000 North Dixie Avenue in Cookeville.

Tech Dining Services is hosting a ribbon-cutting to celebrate the new addition. A schedule has not been announced. This announcement is fresh off the heels of Yum! Brands, Inc. (TB’s ownership group) announced earnings that increased 7% year-over-year.

“Our second-quarter results are a testament to the power of our bold food innovation, digital transformation, and the strength of our iconic brands. Taco Bell U.S. meaningfully outpaced the category with 4% same-store sales growth, and KFC International opened 565 gross new units. I am confident that with our strong development across the system, improving value propositions, and exciting new uses of our proprietary, integrated tech stack, Yum! is well positioned to win in an ever-changing consumer landscape,” according to David Gibbs, CEO.

Franchising opportunities, like the one on campus, are at the heart of TB’s mission.

“As I reflect on my incredible 36-year journey with Yum!, it’s been a joy to bring our iconic brands to consumers around the world in collaboration with our world-class franchise partners and team members,” said Gibbs.

Gibbs is nearing retirement as the company continues its global and rural takeover of the fast-food market. On June 17th, the company’s Board of Directors unanimously elected Chris Turner to succeed David Gibbs as Chief Executive Officer, effective Oct. 1, 2025. Gibbs will serve as an adviser to the Company until the end of 2026 to “ensure a seamless transition.”

“Yum! is in an enviable position with the very best talent and leaders in this industry at the helm of our global brands. I couldn’t be more confident passing the torch to Chris Turner, whose deep understanding of our business and bold vision will continue to propel Yum! forward.”

According to Tech Dining Services, the new TB location is a “milestone for the community.” 

UCBJ file photo.

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