COOKEVILLE – WCTE PBS has announced Craig LeFevre as the new Station Manager. LeFevre has been an employee of WCTE PBS for 17 years working in various engineering roles. He brings a wealth of knowledge to the role of station manager including the extensive station infrastructure understanding, FCC compliance experience and technical grant writing. He holds a Bachelor of Science degree in Journalism and an MBA in management information systems, both from Tennessee Technological University, and he completed the Alabama Broadcast Association Engineering Academy.
Having served as director of technical operations for WCTE since 2016, LeFevre will be working closely with the station’s leadership team in implementing the new three-year strategic plan, while also being responsible for guiding the station’s content and services, business and compliance issues, financial matters, profitability and sustaining and building strategic alliances and partnerships. LeFevre’s new role will support the station’s president and CEO while fostering a culture that inspires excellence, diversity, equal opportunity and a welcoming work environment.
“It’s exciting to have an internal candidate with so much experience step into this role, who has the enthusiasm needed to lead our teams into the next phase of WCTE’s growth,” said Avery Hutchins, President and CEO. “With projects like ATSC3.0 (NextGen TV), and the Datacasting Pilot on the horizon, we are experiencing the many advances of broadcast television very quickly, and Craig is just the person that can lead the station through these very technical and new advances. I couldn’t be happier with how our station teams are coming together, and the depth and breadth of new talent on our staff is pushing WCTE PBS’ mission forward in new and exciting ways.”
WCTE Central TN PBS has served the Upper Cumberland 40+ years as the region’s premier storyteller and is the only television station in a 75-mile radius of Cookeville, making it a strategic partner in education, health services, government, arts and music. WCTE is a 501(c) 3 and is owned and operated by the Upper Cumberland Broadcast Council. WCTE Central TN PBS is one of only 350 PBS member stations nationwide.