Morgan White named inaugural Tourism & Main Street Director for Livingston
(UCBJ) – The Livingston-Overton County Chamber of Commerce (Chamber) recently announced Morgan White as the organization’s inaugural Tourism & Main Street Director for the Chamber and Main Street Livingston.
“Morgan comes to us from the Upper Cumberland Development District, where she has spent the last year building the regional tourism brand for fourteen counties. Before that, she served as Director of Marketing and Development for WCTE Central Tennessee PBS and as Executive Director of the Jackson Arts Council,” according to a release by the Chamber.
White will lead Overton County’s tourism marketing strategy and guide Livingston’s Main Street program.
“… Working alongside our merchants, property owners, partners and volunteers to grow our visitor economy and revitalize our historic downtown,” according to the Chamber.
Morgan officially begins June 1, 2026.
“Every small town in Tennessee has a story worth telling, and Overton County’s is one of the best-kept secrets in the state,” Morgan said. “My job is to make sure visitors hear about it, experience it and leave telling their friends.”
Photo via The Chamber.
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