COOKEVILLE – Cookeville Regional Medical Center (CRMC) recently earned six awards in the Tennessee Society for Healthcare Marketing and Public Relations’ annual Prism awards competition.
CRMC received three Prisms awards and three Citation of Excellence awards. First place awards (Prisms) were received for myCRMChealth.org, an internal communication campaign to promote the hospital’s patient portal where patients can now access their medical records online. CRMC also received a Prism in the direct mail category for the “Get Screened” mammogram postcard that went out to reach and educate women between the ages 40-64 about the importance of getting a mammogram, and for an inpatient rehabilitation brochure. Angie Boles, graphic designer, CRMC Print Shop, helped design the myCRMChealth.org campaign and the “Get Screened” direct mail piece. WD Stone and Associates in Cookeville crafted and produced the inpatient rehabilitation brochure.
A Citation of Excellence was awarded for the hospital’s quarterly magazine “Seasons” produced in conjunction with WD Stone and Associates, a single ad that promoted CRMC’s heart program that was also designed by WD Stone and Associates and the “Staying Healthy” radio series that airs on the StoneCom family of radio stations.
“Having your work recognized by others is an honor,” Melahn Finley, director of marketing and public relations at CRMC, said. “We have great partners to work with in promoting the high quality and compassionate services provided by our hospital and we appreciate all their hard work and dedication.”
Hospitals and health care systems across Tennessee entered this year’s competition, which recognizes outstanding achievements in health care marketing and public relations throughout the state.
The Tennessee Society for Healthcare Marketing and Public Relations is the largest organization of health care communicators in the state. Its mission is to enhance the value of healthcare marketing and communications and serve its members through education, skills development and information sharing.
For more information, visit www.tshmpr.com.