Cookeville-Putnam County represented at Chicago Ideal Living retiree show

From left is Ramay Winchester, director of tourism initiatives, Tennessee Department of Tourist Development; Shelda Rees, director of tourism, Chattanooga Convention & Visitors’ Bureau; Lara Potter, associate executive director, Kingsport Convention & Visitors’ Bureau; and Zach Ledbetter, vice president of visitor development, Cookeville-Putnam County Visitors’ Bureau.

COOKEVILLE –Representatives from across Tennessee attended a recent Ideal Living Show in the Schaumburg, Ill. suburb of Chicago to recruit retirees to Tennessee.
The state’s low cost of living, no state income tax, low property taxes, four mild seasons, incredible quality of living and breathtaking scenic beauty offer an ideal package for upscale retirees looking to relocate. Retirees visit a community four to five times before deciding to relocate, making retiree recruitment a natural fit for visitor development programming.
Cookeville-Putnam County was represented by Ledbetter, vice president of visitor development with the Cookeville-Putnam County Visitors’ Bureau. Ledbetter leads the charge in Putnam County for recruiting active, quality retirees seeking a community in which to thrive.

“Ideal Living Shows in partnership with Retire Tennessee offer the opportunity to showcase our community as not only a retiree destination, but as a vacation destination as well,” said Ledbetter. “Attendees are upscale, affluent and are in targeted geographic markets that create ease in planning a visit to Putnam County.”

“We attend shows in markets such as Chicago, Long Island, and Washington, DC, sharing information on desired retiree amenities such as our location with easy access to large, metro areas and an international airport, access to premier healthcare, and a low cost of living, no state income tax, four mild seasons, extensive outdoor recreation and community-focused amenities.”

Noted as one of the top 100 retiree destinations in the U.S., Cookeville-Putnam County has been highlighted by Where to Retire MagazineOhio Magazine and has been a featured Retire Tennessee community since the program’s inception more than 13 years ago. Cookeville-Putnam County is also a recipient of the American Association of Retirement Communities Seal of Approval and has also been named a “Best Small Town” in retiree magazine Ideal Living Magazine’s Best-of-the-Best.

For more information about the Retire Tennessee program and/or retiree recruitment in Cookeville-Putnam County, contact Zach Ledbetter at

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