Ascend raises more than $25,000 for the American Red Cross

TULLAHOMA  Ascend Federal Credit Union (Ascend) today announced that the company and its employees raised $25,550 in March to support the Tennessee Region of the American Red Cross. 

“Ascend is dedicated to supporting organizations that are making a difference in the communities we serve,” Ascend President and CEO Caren Gabriel said. “We strongly believe in the Red Cross’s mission and are proud to be able to support their efforts.”

In addition to holding an employee fundraiser to support the Tennessee Region of the American Red Cross, Ascend recently sponsored the “Nissan Lifesaver Special,” a live television segment held in place of its traditional, in-person Lifesaver Breakfast. The annual event is instrumental in raising the financial resources necessary for the Red Cross to continue providing its life-saving services. This year’s event, which aired on Nashville TV station WKRN, focused on the aid that was provided by the Red Cross following the deadly tornadoes that ripped through Tennessee on March 3, 2020.

Ascend has provided support to local American Red Cross chapters for many years through event sponsorship, blood drives, employee and member fundraising campaigns and emergency response donations – including a company match for tornado support. Ascend has contributed more than $53,000 to local American Red Cross chapters, including a $15,000 donation in 2020.

The $25,550 donation comes from Ascend’s Charitable Donation Account (CDA), which was established in November 2017 by its board of directors. The CDA allows Ascend to generate revenue from investments to support various charitable endeavors.

“Ascend has been a great partner of the American Red Cross dating back to the 2005 hurricanes,” Joel Sullivan, Regional CEO for American Red Cross, said. “Their support of our annual events and disaster relief efforts has enabled our volunteers and staff to serve our mission of alleviating human suffering in the face of emergencies.”

About Ascend Federal Credit Union

With more than 229,620 members and more than $3 billion in assets, Ascend Federal Credit Union is the largest credit union in Middle Tennessee and one of the largest federally chartered credit unions in the United States. Based in Tullahoma, the member-owned financial institution offers banking, loan, retirement and investment services from its 28 branches, more than 55,000 free ATMs worldwide, online banking portal and mobile app. The credit union’s mission is to serve by offering financial literacy education and giving back to its community in a variety of ways. Ascend is federally insured by the National Credit Union Administration. For more information, visit

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, visit or, or on Twitter at @RedCross.

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