Record job creation and major global investments are driving economic momentum across all 95 counties
- The brand reflects a commitment to creating opportunity and ensuring communities are places where people and families can live, work and thrive.
The Tennessee Department of Economic and Community Development (TNECD) recently unveiled “Tennessee: Experience High Volume,” a statewide brand designed to showcase the scale, speed and strength of Tennessee’s economy. From record investment and job growth to rapid expansion across key industries, Tennessee has emerged as one of the most competitive and high-performing economies in the country, according to the State of Tennessee.
“Experience High Volume” reflects that reality, capturing the speed, scale and energy of an economy that is delivering for businesses, communities and workers across all 95 counties, according to a release. The brand comes amid significant statewide growth and investment from major national and international corporations. Of the more than 8,000 new jobs announced last year, nearly 60% were located in rural Tennessee.
Additionally, 70% of the state’s 2025 capital investment came from foreign-based companies, including Korea Zinc’s $6.6 billion investment, the largest corporate investment in state history, further cementing Tennessee as a top destination for international business.
This momentum also builds on decades of investment in Tennessee’s communities. Since 2019, TNECD has awarded more than $1.6 billion in grants across all 95 counties, ensuring communities not only attract jobs but also remain places where people and families live, work and thrive.
“Tennessee’s economy is the envy of the nation, and we need to make sure the world hears that story loud and clear,” said Deputy Governor and TNECD Commissioner Stuart C. McWhorter. “Experience High Volume gives us a clearer, more confident way to show the world what’s happening here — how fast we’re growing, how competitive we’ve become and why Tennessee continues to be a place where businesses and communities thrive. This brand not only reflects who we are today but also gives us a stronger platform to attract high-quality investments that will drive Tennessee’s growth into the future.”
According to a release from the state, the new brand positions Tennessee as a destination where everything operates at a higher level — from innovation and productivity to quality of life and opportunity — and provides a launchpad for TNECD to highlight the state’s competitive advantages.
Those advantages include:
- a highly skilled workforce
- world-class research institutions
- reliable energy infrastructure
- strong public-private partnerships that continue to drive growth statewide
TNECD is also unveiling a newly reimagined website designed to better serve businesses, site selectors and community partners.
The updated site will feature:
- improved navigation
- enhanced accessibility and streamlined content and resources
- easier access to opportunities, programs and tools needed to invest and grow in Tennessee
Together, the new brand and website represent a unified, future-ready approach to economic development. In addition to TNECD’s website, the brand will appear across the department’s social channels, advertisements and other public-facing materials, according to the release.
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