Walmart’s Open Call provides Tennessee business owners the opportunity to become Walmart suppliers and reach millions of new customers

Walmart is accepting applications for its 11th annual Open Call event, inviting small-business owners and entrepreneurs in Tennessee and across the U.S. to apply for the opportunity to pitch their products to be sold on Walmart or Sam’s Club shelves or on and

“Over the past 10 years, Open Call has led to more than 9,000 deals with small businesses, driving growth and American job creation and allowing small businesses to expand their manufacturing footprint,” according to a release. “Selected applicants will be given the opportunity September 24 and 25 to pitch their products one-on-one with Walmart and/or Sam’s Club merchants.”

Business owners can apply HERE. Applications are open until July 15, 2024.


Open Call is part of Walmart’s $350 billion commitment to bolster U.S. manufacturing by sourcing shelf-ready products that are made, grown or assembled in the U.S. Open Call 2024 will be held Sept. 24-25.

“Since its launch in 2014, Open Call has provided thousands of small and medium-sized businesses with the chance to become Walmart suppliers and reach millions of new customers with their U.S.-made products,” according to a release. “At last year’s Open Call, Walmart and Sam’s Club merchants heard over 1,000 pitches from more than 700 businesses hailing from all 50 states.”

Open Call offers a growth opportunity for Tennessee small and medium-sized businesses. Each entrepreneur will have a one-on-one pitch meeting with Walmart and/or Sam’s Club merchants.

“Entrepreneurs who secure a “golden ticket” — a deal for Walmart to sell their products in stores or online — can gain access to a vast customer base, enabling significant growth,” according to the release. “After earning golden tickets, Open Call winners often go on to grow their manufacturing footprints and create jobs within their local communities.”

Learn more at

UCBJ file photo.

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