CROSSVILLE – Teen clothing company rue21 is closing roughly one-third of its stores nationwide – including 13 in Tennessee – as it focuses more on online retail.
Rue21 is shuttering nearly 400 stores, including one in Crossville at 114 N. Main St. in The Crossings Shopping Center. Like many brick-and-mortar retailers, the company has been battling declining traffic amid competition online.
Rue21 opened in Crossville in 2013.
“It was a difficult but necessary decision,” the retailer said on its website.
Rue21 has about 1,100 stores in the U.S., including Cookeville in Jackson Plaza.
Besides Crossville, its stores in Alcoa (Hamilton Crossing), Cleveland (Bradley Square Mall), Dyersburg (Dyersburg Mall), Elizabethton (West Towne Square), Fayetteville (River Oaks Shopping Center), Greeneville (Greeneville Commons), Kingsport (Kingsport Town Center), Knoxville (North Fork Station Shopping Center), Lawrenceburg (Lawrenceburg Center Shopping Center), Memphis (Memphis Commons), Milan (The Marketplace at Milan) and Mt. Juliet (Providence Marketplace) will close.