Rory McIlroy, Jordan Spieth, Tom Brady, Stephen Curry, Mike Trout and More are Ushering golf into the future
Austin – the leading VR golf application on the market – has secured investments from some of the biggest names on the PGA Tour, NFL, NBA and MLB to propel its revolutionary platform forward and fulfill the company’s vision of making golf more accessible for everyone.
Led by Breyer Capital, the star-studded list of investors includes Rory McIlroy, Jordan Spieth, Tom Brady, Stephen Curry, Mike Trout and Ben Crenshaw. These individuals recognize that GOLF+ has created a new pathway to enjoy the sport that is appealing to all players, and an onramp to grow the game globally.
Other investors include financier Jimmy Dunne, 1800contacts Founder Jonathan Coon, former IBM CEO Sam Palmisano, Pennybacker Capital Founder/CEO Tim Berry, Kendra Scott CEO Tom Nolan, Silicon Labs Founder Nav Sooch, Stephen Curry’s production company Unanimous Media, BoostVC and Capital Factory.
Designed to be complementary to traditional golf, the GOLF+ VR experience removes typical barriers such as time restraints, greens fees and weather to allow users to play anywhere and at anytime. For those who have never picked up a club in the real world, it offers a stress-free way to learn, play and practice at their own pace. Avid golfers can enjoy realistic physics and life-like replications of the most iconic courses in the world.
In less than a year since launch, the platform’s hundreds of thousands of golfers have played over six million rounds on the platform.
“GOLF+ has the potential to bring the game that I love to millions of households worldwide,” says Rory McIlroy. “The platform makes the sport so much more accessible to new audiences while also additive to experienced green grass golfers. This fun, immersive experience brings golf into the virtual era, and I believe it will have a positive impact on the game of golf.”
Co-Founders Ryan Engle and Rob Holzhauer fell in love with golf at a young age. Their goal since day one was to create a platform where golfers can come together in a virtual environment and compete, socialize and have fun.
“I feel so fortunate to have discovered golf at an early age,” said Jordan Spieth. “It excites me that so many younger and first-time golfers are discovering the game in VR. Once they experience their first great shot, or compete with friends, these new players get a taste of what makes golf so special.”
GOLF+ originally launched an augmented reality putting app in 2018. It then launched a virtual reality putting game named Pro Putt and a VR Topgolf venue in 2020. Committed to representing all aspects of golf, the company added full course play in late 2021 and became GOLF+.
In the first ten months of full course play, more than 500 million shots have been hit by GOLF+ players.
“We’ve spent countless hours honing the GOLF+ experience to be as close to the real sport as possible, but it’s not an alternative or replacement to traditional golf,” said Engle. “It’s a new way to experience the game and our goal with GOLF+ is to bring golf into the lives of as many people as possible.”