Daktronics, a leader in the field, installed the scoreboard
Tonight’s football game at Cookeville High School will look a little different. Cookeville High School media instructor Kendra Scribner says the school’s new 32 by 17-foot video board (the first of its kind in the region) is a great opportunity for the school. She and her students will be at the controls.
“This is an amazing opportunity for our school, community and the football team,” Scribner said.
Scribner looks forward to the challenge.
“I just want to help create something lasting for our students and community,” she said.
Daktronics, a leader in the field, installed the scoreboard. It says the hope is the board will be a beacon for other schools and sponsors to build similar projects. The board will scroll from 7 a.m. to 10 p.m. and can be seen from multiple streets outside the stadium, a chance for sponsors to be seen from a distance.
Video board – The Football Club has always relied on the generosity of local businesses.
“The video board and its broad-reaching impact were only made possible by the generosity of local businesses who see this as both an opportunity to advertise effectively to a target audience and an opportunity to give in a way that benefits the media students and outdoor student athletes utilizing the turf field in Eddie Watson Stadium,” according to a release.
Crystal Roberts, the Cookeville Football Club Booster President, says youth sports are important for a lot of reasons.
“We believe youth sports has so many benefits for each of the participants, and we have seen so much growth on and off the field in each Cookeville High School Football player under the guidance of head coach Taylor Hennigan,” said Roberts. “People need to remember that Football is different. Coach Hennigan is committed to not charging a player fee so that anyone who can do the work can be part of the team. It’s something we are so very proud of, but uniforms, pads, helmets, and food are all so expensive.”
The Football Club has always relied on the generosity of local businesses, but to cover existing and upcoming costs, it had to find a creative way to generate more income. The video board was the solution.
“If we can give businesses something of true value to them, it makes investing in our program even easier,” Roberts said.
The video board is a chance to monetize the program, cover ever-increasing expenses and offer advertisers value. Sponsors are already expressing excitement about the project.
“In so many towns across this country, the local High School is the lifeblood of the community, almost their identity,” said Matt Swallows, President of Swallows Insurance. “There is no bigger stage for Cookeville High School and this community to shine than Friday night lights! Swallows Insurance believed in the football booster club’s vision of making this community shine with this new video board. We couldn’t be prouder to be a part of this project.”
Kori Edgington, owner of Select Designs, agrees.
“We have always been proud to support CHS Football, and many other schools for that matter, but we are so excited about being the third down sponsor this year,” said Edgington. “Words can’t express how much potential we think this opportunity could provide our small business.”
Many local businesses made the video board possible.
These sponsors will have permanent signage:
- 7brew
- Swallows Insurance
- Averitt
- Cookeville Pregnancy Clinic
- Law Office of Edward M. Graves, III
- Roger’s Group
- Life Church
- Tennessee Tech
- Mack Construction
- One Bank
- Saxony Apartment Homes and Store Smart
- Other contributors include:
- Mullins Vision,
- Fitts Outdoor Cleaning
- Wayne Nabors
- Tier 1 Orthopedic
- ATC Automation
- DT McCalls
- CRMC
- Hope Church
- Chaffin, Fitzpatrick & Pinson
- Select Designs
- Fire & Vine
- Stovers
UCBJ photo.
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